In the competitive Melbourne property market, first impressions are everything. You have your home staged, the garden manicured, and a top-tier real estate photographer in Melbourne booked. But then comes the question: Is it worth paying extra for drone shots?
A few years ago, aerial photography was a luxury reserved for multi-million dollar estates, usually requiring a helicopter and a massive budget. Today, drone photography has democratized the sky. But is it a "must-have" or just a "nice-to-have"?
At UberRE, we believe every property has a story, and sometimes, you need to go higher to tell it. Here is the definitive guide to deciding if you need drone property photography for your campaign.
A ground-level photo can show your beautiful façade, but it can’t show that you are only a 3-minute walk from the local primary school or 200 meters from the beach.
According to industry experts, drone photography is the single best way to provide "visual proof" of your property’s location. Instead of writing "close to parks" in the description, a drone shot effectively draws a line from your driveway to the park, instantly validating the lifestyle on offer.
Does aerial imagery actually help you sell? The data says yes. Listings with professional aerial photography have been shown to sell 68% faster than those with standard images alone.
In a crowded market, a hero shot taken from 20 meters in the air stops the scroll. It signals to buyers that this is a premium listing, regardless of the price point.
Standard property photography struggles to convey scale. If you are selling a property on a large block, a battle-axe block, or a home with complex features (like a granny flat, pool, and shed all in the backyard), ground photos can feel disjointed.
Aerial shots act like a real-life floor plan. They allow buyers to instantly understand how the house sits on the land, the size of the backyard, and the privacy of the fencing—features that are often top of the list for families.
Many vendors hesitate because they are worried about the drone photography cost. The good news is that prices have dropped significantly.
While a standalone drone pilot might charge anywhere from $300 to $600 depending on the location, booking it as part of a package is often much cheaper. At UberRE, we bundle drone photography into our comprehensive real estate photography packages, making it a cost-effective add-on rather than a budget-breaker.
When you consider the potential to add thousands to your final sale price by attracting more bidders, the initial real estate photography pricing is a small investment with a high return.
It might be tempting to ask a friend with a drone to take a few snaps, but real estate drone operation is strictly regulated in Australia.
Hiring a professional ensures you are legally covered and the results are magazine-quality.
So, do you need it? Here is our quick checklist:
Don't leave your sale price on the ground. At UberRE, we specialize in high-impact real estate photography services that cover every angle—from the ground up.
Whether you need a simple real estate photography Melbourne price guide or a full marketing suite with drone and twilight shots, we have you covered.
Contact UberRE today to discuss how we can take your property campaign to new heights.
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